“U2 is one of the greatest bands in the world and we are floored to be working with them,” said Steve Jobs, Apple’s CEO. “iPod and iTunes look like the future to me and it’s good for everybody involved in music,” said U2 guitarist, The Edge.
“With iPod and iTunes, Apple has created a crossroads of art, commerce and technology which feels good for both musicians and fans.” “We want our audience to have a more intimate online relationship with the band, and Apple can help us do that,” said U2 lead singer Bono. “The iPod along with iTunes is the most complete thought that we’ve seen in music in a very long time.”
“U2 and Apple have a special relationship where they can start to redefine the music business,” said Jimmy Iovine, Chairman of UMG’s Interscope Geffen A&M Records.
The new U2 iPod holds up to 5,000 songs and features a gorgeous black enclosure with a red Click Wheel and custom engraving of U2 band member signatures. SAN JOSE, California-October 26, 2004-Apple® today introduced the iPod® U2 Special Edition as part of a partnership between Apple, U2 and Universal Music Group (UMG) to create innovative new products together for the new digital music era. U2 and Apple Partnership Fuses Art, Technology & Commerce
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